What's Matcha?

Matcha is a finely ground green tea powder that has been enjoyed in Japan for centuries. Unlike traditional tea, where the leaves are steeped and discarded, matcha is whisked directly into water, allowing you to consume the entire tea leaf and experience its full flavour.

The journey to matcha begins weeks before harvest, when tea plants are shaded from direct sunlight. This traditional growing method encourages the leaves to develop their vibrant green colour and distinctive flavour profile. After harvesting, the leaves are carefully processed, dried, and stone-milled into the fine powder we know as matcha.

Why Does Matcha Taste Different?

Not all matcha is the same.

The flavour of matcha is influenced by many factors, including the tea cultivar, growing region, harvest period, and production methods. Depending on these factors, matcha can range from smooth and creamy to rich and vegetal, with varying levels of umami, sweetness, nuttiness, and bitterness.

This is why exploring matcha can be such a rewarding experience, every matcha has its own unique character.

Matcha Benefits

Matcha is valued for both its flavour and naturally occurring nutrients. Because the entire tea leaf is consumed, matcha contains:

• Antioxidants (Catechins)
• L-Theanine
• Natural Caffeine
• Chlorophyll
• Vitamins and minerals naturally found in tea leaves

Many people enjoy matcha as a daily alternative to coffee, whether prepared traditionally or as a latte.

How Can I Enjoy Matcha?

Matcha is incredibly versatile and can be enjoyed in many ways:

• Traditional matcha whisked with water
• Hot or iced matcha lattes
• Smoothies and shakes
• Baking and desserts
• Daily tea rituals

Whether you enjoy it traditionally or as a creamy latte, matcha offers a unique way to experience Japanese tea culture.